Chapter 14 E-Business.
*The Internet is a powerful channel that presents new opportunities for an organization to:
- Touch customers
- Enrich products and services with information
- Reduce costs
*How do e-commerce and e-business differ?.
- E-commerce- the buying and selling of good and service over the internet
- E-business - the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners.
>Industries using E-business
E-Business Models.
E-business - an approach to conducting electronic business on the internet.
Business-to-Business(B2B).
*Common B2C e-business models include:
*Electronic marketplace (e-marketplace) - interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities.
Business-to-Consumer(B2C).
* e-shop - aversion of a retail store where customers can shop at any hour of the day without leaving their home or office.
* e-mall- consist of a number of e-shop; it serves as a gateway through which a visitor can access other e-shop.
* Business types:
-Brick-and-mortar business
-Pure-play business
-Click-and-mortar business
* Consumer-to-Business(C2B)
- Priceline.com is an example of a C2B e-business model.
- The demand for C2B e-business will increa over the next few years due to customer's desire for greater convenience and lower prices.
* Consumer-to-Consumer(C2C).
- Online auction
- Electronic auction (e-auction)- Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically.
- Forward auction - Seller use as a selling channel to many buyers and the highest bid wins.
- Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid
- C2C communities include:
> Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting.
> Communities of relation - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts.
> Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan.
E-Business > Benefits and < Challenges include:
> highly accessible
> increased customer loyalty
> improved information content
> increased convenience
> increased global reach
> Decreased cost
< Protecting consumers
< Leveraging existing systems
< Increasing liability
< Providing security
< Adhering to taxation rules
There are numerous advantages and limitations in e-business revenue models including:
-Transaction fees
- License fees
- Subscription fees
- Value-added fees
- Advertising fees.
Mashups
- Web mashup- a web site or web application that uses content from more than one source to create a completely new service
* Application programming interface(API)
A set of routines, protocols, and tools for building software applications
* Mashup editor
WSYIWYGs (what you see is what you get) for mashups.
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