Monday, 27 January 2014

Storing Organizational Information - Databases....

Nursuhada Bt Abd Ghafar 4C BM111.


                                         Relational Database Fundamentals
Information is everywhere in an organization
Information is stored in databases  
Database – maintains information about various types of objects (inventory), events (transactions), people (employees), and places (warehouses 
Database models include: 
§Hierarchical database model – information is organized into a tree-like structure (using parent/child relationships) in such a way that it cannot have too many relationships 
§Network database model – a flexible way of representing objects and their relationships 
§Relational database model – stores information in the form of logically related two-dimensional tables
                                         Entities and Attributes.
Entity – a person, place, thing, transaction, or event about which information is stored
§The rows in each table contain the entities
§In Figure 7.1 CUSTOMER includes Dave’s Sub Shop and Pizza Palace entities
§
Attributes (fields, columns) – characteristics or properties of an entity class
§The columns in each table contain the attributes

§In Figure 7.1 attributes for CUSTOMER include Customer ID, Customer Name, Contact Name
                                       Keys and Relationships
Primary keys and foreign keys identify the various entity classes (tables) in the database
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§Primary key – a field (or group of fields) that uniquely identifies a given entity in a table
§Foreign key – a primary key of one table that appears an attribute in another table and acts to provide a logical relationship among the two tables
Potential relational database for Coca-Cola.
                   Relational Database Advantages
Database advantages from a business perspective include
§Increased flexibility
§Increased scalability  and performance
§Reduced information redundancy
§Increased information integrity (quality)
§Increased information security
                                     Increased Flexibility
A well-designed database should:
§Handle changes quickly and easily
§Provide users with different views
§Have only one physical view
Physical view – deals with the physical storage of information on a storage device
§Have multiple logical views
Logical view focuses on how users logically access information 
                               Increased Scalability and Performance.
A database must scale to meet increased demand,  while maintaining acceptable performance levels
§Scalability – refers to how well a system can adapt to increased demands
§Performance – measures how quickly a system performs a certain process or transaction
                    Reduced Information Redundancy
Databases reduce information redundancy
§Redundancy – the duplication of information or storing the same information in multiple places
Inconsistency is one of the primary problems with redundant information
                            Increase Information Integrity (Quality )
Information integrity – measures the quality of information
Integrity constraint – rules that help ensure the quality of information
§Relational integrity constraint
§Business-critical integrity constraint

                Increased Information Security
Information is an organizational asset and must be protected
Databases offer several security features including:
§Password – provides authentication of the user
§Access level – determines who has access to the different types of information

§Access control – determines types of user access, such as read-only access
                 Database Management Systems
Database management systems (DBMS) – software through which users and application programs interact with a database


                                DATA-DRIVEN WEB SITES.
Data-driven Web sites – an interactive Web site kept constantly updated and relevant to the needs of its customers through the use of a database


                          Data-Driven Web Site Business Advantages.
Development
Content Management
Future Expandability
Minimizing Human Error
Cutting Production and Update Costs
More Efficient

Improved Stability
                                  Data-Driven Business Intelligence.
BI in a data-driven Web site.


          Integrating Information among Multiple Databases
Integration – allows separate systems to communicate directly with each other
§Forward integration – takes information entered into a given system and sends it automatically to all downstream systems and processes

§Backward integration – takes information entered into a given system and sends it automatically to all upstream systems and processes
Forward integration.



Backward integration.


Building a central repository specifically for integrated information.


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