chapter 6 : Valuing Organizational Information.

Nursuhada Bt Abd Ghafar 4C BM111.

Chapter 6: Valuing Organizational Information.

Organizational Information.
* Information is everywhere in an organization
* Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions.
* Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing.
* Levels, formats, and granularities of organizational information.



 The Value of Transactional and Analytical Information.
* Transactional information verses nalytical information.



The Value of Timely Information.
- Timeliness is an aspect of information that depends on the situation.
-> Real- time information- immediate, up-to- date information.
-> Real-time system- provides real-time information in response to query requests.

The Value of Quality Information.
- Business decisions are only as good as the quality of the information used to make the decisions.
- Your never want to find yourself using technology to help you make to a bad decision faster.
- The characteristics of high-quality information include: Accuracy, Completeness, Consistency, Uniqueness,   Timeliness.



Understanding the costs of poor information.
* The Four primary sources of low quality information include:
1. Online customers intentionally enter inaccurate information to protect their privacy.
2. Information from different systems have different entry standards and formats.
3. Call center operators enter abbreviated or erroneous information by accident or to save time.
4. Third party and external information contains inconsistencies, inaccuracies, and errors.

* Potential business effects resulting from low quality information include:
> Inability to accurately track customers
> Difficulty identifying valuable customers
> Inability to identifying selling opportunities
> Marketing to nonexistent customers
> Difficultly tracking revenue due to inaccurate invoices
> Inability to build strong customers relationships

* High Quality information can significantly improve the chances of making a good decision
* Good decisions can directly impact an organization's bottom line.